A prominent US website developer recently hailed the launch of a new site for a client who happened to be a photographer. As you'd expect it to be, the site was visually stunning. However, in reviewing the site, I noticed a slew of spelling mistakes and grammatical errors on the About page.
I emailed the photographer to say that a website's message is as important as its design and if the words don't reflect the same standard of excellence as the design, a company's image – and market presence – will be affected. A day later, the About page had been cleaned up and the photog followed up with a note of appreciation.
Remember, a website's overall strength isn't just in its form and functionality. When visitors move from image to message, any amount of window dressing won't keep them reading if the words are spelled wrong and the sentences are sloppy.